Road to Salone 2024 Tour Heads to Vegas, Chicago

January 31, 2024

The Salone del Mobile.Milano is back in the United States with its roadshow, devised to share information on the upcoming edition – scheduled April 16-21, 2024, in Milan – and also to discuss topics that represent the new frontier of home living, from sustainability to technological innovation, together with the entire American design community.

Following two events in Miami, the Salone returned to Dallas  and New York in January and will continue in Las Vegas and Chicago in February. The visits are co-planned and coordinated with the support of the ITA – Italian Trade Agency, Miami Office, to promote Italian design nationwide in the U.S., in collaboration with local branches of the AIA (American Institute of Architects).

The roadshow is a unique vehicle for promoting the initiatives and sharing information on the format and content of the 62nd edition in Milan. It will also provide further opportunity for reflection on the challenges of home living, hospitality and the contract sector today and going forward, and on how architecture is made, thanks to the involvement of special guests whose input will valorize the culture of design as narrated and interpreted by the Salone, underscoring quality, know-how, practical function and looks, the human and emotional component, sustainability and innovation.

February will see the next leg of the tour take place, first in Las Vegas (February 20), then in Chicago (February 22), where the meeting will be held in the White City Ball Room at the historic CAC Chicago Athletic Club building. The special guest there will be renowned engineering, architecture and urban planning practice Skidmore, Owings & Merrill LLP (SOM), invited to talk about their project for the Olympic Village for the 2026 Milan-Cortina Winter Olympics and Paralympics, an authentic laboratory of sustainable urban experimentation.

Photo credit: GP Communications North America Inc.