January 4, 2024

The 45th San Francisco Decorator Showcase has announced the host home for the 2024 Showcase: 2898 Broadway on “Billionaire’s Row” in Pacific Heights. Featured as the Decorator Showcase venue in 1989, the culturally and historically significant 11,155-square-foot Dutch Colonial mansion boasts five floors of living space with commanding views of the San Francisco Bay and beyond. Built in 1899 by renowned architects Walter D. Bliss and Walter Paville (Saint Francis Hotel, James Flood Mansion, Geary Theater) for Walter Bliss’s parents Elizabeth and Duane “D.L.” Bliss, 2898 Broadway stood at the highest echelons of prestige and was the perfect home for the family who built a large fortune in gold mining, lumber, railroads, Lake Tahoe tourism and were significant players in San Francisco society.

The San Francisco Decorator Showcase benefits the San Francisco University High School Financial Aid Program and will be open to the public from April 27-May 27, 2024. Tickets go on sale February 1, 2024. Some of the region’s top interior and landscape designers will be selected to transform the house into the ultimate immersive visitor experience. The list of participating designers will be announced soon.

Located at the famed Baker Street stairs, 2898 Broadway has been hailed as a beautifully proportioned and exquisitely detailed essay of Dutch Colonial Revival architecture. The façade is perfectly symmetrical, and while it appears as a two-story house with an attic structure on its Broadway side, the house marches down a steep slope with additional floors visible along the Baker Street steps. The house was used as a location for four major Hollywood motion pictures: Portrait in Black (1960), Jagged Edge (1985), Sweet November (2001), and Blue Jasmin (2013). It is currently on the market, offered for sale for $32 million.

Since its inception, the San Francisco Decorator Showcase has raised over $18 million for the San Francisco University High School Financial Aid Program. This event allows hundreds of deserving Bay Area students access to a world-class college preparatory education.

Photo credit: Illustration by Clay Siebert