July 7, 2011

California Faucets has appointed Steven Weinberg, current president of the Decorative Plumbing & Hardware Association (DPHA), to the position of national sales manager. Weinberg will direct the national sales team for the company, which is headquartered in Southern California. He will be based on the East Coast to give the company a bi-coastal presence.

“Steven’s caliber of experience and status in the industry is a perfect fit for us,” said Noah Taft, California Faucets senior VP of marketing and sales. “As an innovative company, we need passionate advocates like Steven who can help our select dealers leverage the competitive advantages that California Faucets provides them.”

Weinberg’s role at DPHA was earned after two decades of ownership of The Glassmith Shop in Summit, NJ, a high-end decorative plumbing and hardware showroom and an early innovator of frameless shower enclosures. Weinberg’s past experience enabled him to gain inside perspective of the everyday pressure points within the retail showroom environment. “I have an innate sense for what showrooms need, having experienced it first hand,” said Weinberg. “Working in retail allowed me to develop an intimate understanding of how sales reps are best utilized to help their showrooms succeed.” It is this knowledge that, according to Weinberg, will give him the edge to help push California Faucets to its full sales potential.