March 26, 2021

Cosentino has launched a new business unit led by Paco Martínez-Cosentino Alfonso, who will become Global Head of Digital Business, the Digital Business Unit (DBU) will globally lead all of the company’s digital business initiatives, previously split between the Strategy, Marketing, and Systems teams. This new business unit also encompasses the management of the Salesforce functions within the company, the management of the CBU (Business Strategy Consultant) department, and will implement new strategies, such as the Call Centre strategy for potential customers and prospects.

“It is a great pride and at the same time a great responsibility to take on this new role in the company,” said Alfonso. “During these years we have made great progress in digital innovation, equipping ourselves with the best tools and involving the best people to meet this challenge, but there is still a long way to go. We must continue to optimize both internal processes and innovative platforms and services in key areas such as strategy, commercial and data intelligence. At sector and value chain level, I am convinced that we can lead and make a strong contribution both to the existing customer base and to new customers, sectors and markets, many of them still based on traditional models and in need of transformation to the new digital environment.”

Alfonso holds a degree in Business Administration and Management from Dublin Business School and started his professional career in 2012 when he joined Cosentino. Over these years, he has held various roles such as Strategy Analyst, CBU Specialist, or interim Manager of Cosentino Munich, before assuming the global management of the CBU unit in 2015. During this period, he has supervised the standardization of commercial processes and tools in the different business units, conducted commercial efficiency analysis in the markets the company operates in, and, together with his team, has contributed to the digital transformation of the commercial network.

Francisco Martínez-Cosentino Justo, president of the Cosentino Group, has been awarded at the sixth edition of the Reino de España (Kingdom of Spain) Business Career Awards, awarded by His Majesty King Felipe VI.

The award is organized annually by the Círculo de Empresarios, Círculo de Economía and Círculo de Empresarios Vascos, with the patronage of the Royal Family. Carme Riera, president of the Judging Panel, member of the Spanish Royal Academy, and professor at the Autonomous University of Barcelona, announced the winner on March 5.

Apart from Riera, the judging panel is made up of important figures and well-known names in Spanish social and business circles: Santiago Muñoz Machado, director of the Royal Spanish Academy; Sara de la Rica, director of the ISEAK foundation; Victoria Camps emeritus professor of Moral and Political Philosophy at the Autonomous University of Barcelona; Victoria Prego, assistant to the editor of the digital newspaper El Independiente; María Blasco, director of the Spanish National Cancer Research Centre; Núria Cabutí, CEO of Penguin Random House; Juan Manuel Bonet, Spanish art and literature critic, poet and museologist, and José Luis García Delgado, Ph. D. in Law and Professor of Applied Economics.