January 24, 2024

Global kitchen and bath leader Kohler completed its acquisition of KLAFS – a market-leading manufacturer of saunas, steam rooms, and other hydrothermal features – from EGERIA. Financial details of the transaction are not being disclosed.

Headquartered in Schwäbisch Hall, Germany, KLAFS develops, designs, manufactures, and sells innovative premium wellness products designed to enhance personal spa experiences including saunas, sanariums, infrared cabins, steam baths, pools, and related wellness equipment and accessories. In addition, the company provides design consultation, planning services, and expert installation. Its products are sold through a vast direct-to-consumer showroom network that primarily spans across Europe to both residential and commercial (incl. hotels, fitness centers, day spas, etc.) clients.

KLAFS employs 850 associates across locations in Germany, Switzerland, Austria, Poland, Netherlands, U.K., Spain, and Mexico and joins Kohler’s Luxury & Wellness Brands group with other high-design brands including ANN SACKS, KALLISTA, Robern, and Kast Concrete Basins. KLAFS CEO Phillip Rock and CFO Jens Friedrich continue in their leadership roles.

“KLAFS is an international market leader that shares our passion for innovation, design, and a relentless pursuit of providing exceptional wellness products, services, and experiences,” said David Kohler, Chair and CEO of Kohler Co., who represents the fourth generation of Kohler family leadership. “We are excited to welcome the organization to Kohler and look forward to driving continued growth in sauna and spa solutions.”

“KLAFS has demonstrated proven success with a dynamic portfolio of indoor and outdoor products and services supported by dedicated employees,” said Bonnie Choruby, President of Luxury & Wellness Brands group. “We are pleased to have the team join Kohler, and together, help propel our wellness design leadership across strategic markets.”

Phillip Rock, CEO of KLAFS, said: “With their commitment and dedication, our employees have made KLAFS a globally recognized brand. With Kohler behind us, we will open new doors and take our success story to a new level.”

Photo credit: KLAFS