PDI Opens New Showroom in Atlanta
February 9, 2024
PDI has opened and begun serving customers at its newly constructed 12,000 square-foot showroom conveniently located near the West Midtown Design District. The occasion marks the company’s official foray into the display and sale of appliances in the Atlanta metropolitan area, including high-end collections from GE brands like Café, Profile, and Monogram. Unique features inside the location include immersive displays for kitchen, appliances, indoor and outdoor lighting, plumbing fixtures, and more.
“We have been actively expanding into new product categories over the last few years,” said Coley Herrin, President and CEO of PDI. “Our continued growth spurred the need for a larger showroom so that we can feature the incredible product lines our vendor partners are making while giving our customers a more complete shopping experience.”
The new showroom incorporates several intentional features to enhance the overall shopping experience for builders, designers, and homeowners. The layout is strategically crafted to meet customers’ needs by grouping similar products together based on design, finish, and budget. Additionally, lighting fixtures have been lowered to eye level to improve shoppers’ ability to envision certain lighting elements in their home while giving them a hands-on experience where they can enjoy the details of each product up close.
“In addition to launching appliances, the new building allows us to dedicate more space to plumbing, lighting, and home interiors,” commented William Webster, Director of Sales – Consumer Channel, at PDI. “Now, our team can provide more comprehensive product comparisons and solutions to our customers—all in one central showroom.”
Photo credit: Dillon Smith, PDI
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