February 20, 2023

Scandinavian design brand Reform opened a kitchen showroom in Los Angeles at ROW DTLA this month. The award-winning, Copenhagen-based company collaborates with internationally acclaimed architects and designers to create modern, accessible and adaptable kitchen spaces with modular storage solutions that honor both functionality and design.

This is Reform’s first showroom on the east side of Los Angeles and its second on the West Coast. Globally recognized names found inside the new Reform showroom are BIG (Bjarke Ingels Group), Norm Architects, Muller Van Severen, Note Design Studio and most recently, the French architect Jean Nouvel. Several new design collaborations are planned to be launched in 2023. Positioned between A+R and the Morrow Soft Goods x Floyd showroom, Reform adds to the burgeoning innovative design district at ROW DTLA.

The ROW DTLA showroom is a part of Reform’s major venture into the U.S. market financed by a recent $27 million investment from the Paris-based growth capital fund Experienced Capital. Three more showroom openings are already in the pipeline for 2023: Philadelphia, New Jersey and Orange County, California.

“This showroom opening marks yet another step in our American adventure,” said Reform’s founder and CEO Jeppe Christensen. “As a forward-thinking kitchen brand working with some of the best architects and designers in the world, we see a great fit in ROW DTLA. The commercial district is known for being a design destination for creative retailers and businesses, so it feels like the right place for Reform to be represented on the east side of LA. 

“ROW DTLA has a rich history and character evident just by looking at its architecture. The modern, yet industrial district creates a nice context for retail that we have been searching for.”