August 31, 2018

Furniture and interiors company Timothy Oulton will open the doors to its worldwide flagship store in London tomorrow, a manifesto expression of everything it stands for: heritage, innovation, creativity and hospitality. All of these elements are brought together under one roof in the historic Bluebird Garage on the storied King’s Road in Chelsea.

Originally a celebrated Art Deco motor garage, Bluebird enjoyed connections with legendary innovator, racing driver and record breaker Sir Malcolm Campbell. It has since born witness to much of London’s rich legacy of innovation, modern culture and design. This pioneering spirit, fearlessness and dedication to relevance are the same values that have inspired Timothy Oulton’s collections and now become a central part of its future presence in London and worldwide.

The new 7,200-sq.-ft. gallery will feature the largest retail display of Timothy Oulton collections anywhere in the world. The Victorian era collides with a 1960s anti-establishment streak in a portfolio of different “worlds,” including the glamorous Age of Elegance, urban slick Metro, eclectic Beat Generation, laid-back Loft Living and tranquil Coastal Drift. Alongside certain limited editions exclusive to Bluebird, all of the brand’s established icons will be on show: the daring Westminster Jack’dN Brok’n sofa, the effortlessly sophisticated Shabby modular sofa, the iconic Aviator Tomcat chair, the timeless Saddle chair in Buck’dN Brok’n, the floor-standing Rex mirror, and the Odeon chandelier.

The speakeasy-inspired Hudson and Bio Hazard bar cabinetry collections bear witness to a philosophy that beautiful interiors support the creation of hosted experiences. And a separate space creates a showcase for Timothy Oulton’s Noble Souls, a modular sofa collection handmade with natural vegetable-dyed linens using ancient dyeing techniques, and promising to create a realm of sensorial, social and cultural reconnection in any home.

The Timothy Oulton team at Bluebird offers an array of services and is headed up by Alessandra Raia, who has worked with Oulton for many years and is an expert in every aspect of the Timothy Oulton experience. She is supported by Nikita Noviello, who is dedicated to supporting the needs of interior design clients.

“It’s a special place, and we want to bring something very special to Bluebird and to Chelsea,” said Tim Oulton. “Inviting people into our home has always been at the core of our ethos, so we’re passionate that the gallery at Bluebird shows our home at its absolute best and is not only a great furniture destination but it’s also a place to host and connect with people.”

The opening of the Chelsea gallery is the latest expression of the company, which has been evolving since 2008 since its first opening in Los Angeles. The brand also has a presence in New York, Los Angeles, Amsterdam, Hong Kong, Sydney, New Delhi, Moscow, and in London at Heal’s, Harrods and now Bluebird.