Midea America Announces New Leadership

January 12, 2024

Midea, a global leader in home appliances, is proud to announce the appointment of John Herrington as the new president of Midea America, succeeding Kurt Jovais who will be transitioning into a significant global role within the organization.

Herrington, a distinguished executive in the home appliance and electronics industry, brings a notable record of revitalizing and transforming world-class brands. He has held senior leadership roles with LG, Sharp and Samsung and been instrumental in the growth of these brands. His expertise in driving product innovation, building premium brands, and achieving market leadership positions him as an ideal leader for Midea America.

Herrington is well-known for his strategic approach to identifying and capitalizing on market opportunities, and for leading teams to deliver innovative products and impactful marketing campaigns.

Expressing his enthusiasm, Herrington said, “I am honored to join Midea America at this pivotal time. Midea is making significant investments in product development, people and innovation and is uniquely positioned for expansion. I look forward to working with the talented team to build the brand and our customer relationships to drive continued growth for the company.”

Outgoing president Kurt Jovais has been promoted to the role of global director of product management and special assistant to the president of Midea International, where he will lead global initiatives to improve product innovation and go-to-market worldwide. Jovais became president of Midea America in 2017 and oversaw its growth in the US from a niche business to a multi-billion-dollar presence across home comfort, major appliance, and small domestic categories.

“I am very proud of where we have taken Midea America so far, but there is still so much more growth to go after,” said Jovais. “John will be a great asset to help unlock all our potential.”

Herrington officially took the reins of Midea America on January 4, 2024. Jovais will help with the transition through the middle of February.

“Kurt has a unique combination of experiences and successes that will have a tremendous impact in his new role at a global level,” said Lewis Fu, president of the Americas Region. “John will further our mission to become one of the top players in the appliance and home comfort categories in the U.S. market. We are very confident in a bright future for Midea in the U.S. and around the world.”

Photo credit: Midea America