February 1, 2024

Life at home can be messy, busy, and wonderfully unpredictable. Whirlpool Corporation understands the beauty of real life and is dedicated to designing innovations to suit the needs of real homeowners and improve life at home – today, tomorrow, and every day.

With over 110 years of experience as a leading appliance manufacturer, Whirlpool Corporation takes a unique approach to appliance innovation, using consumer insights to develop purposeful appliance solutions to real-life challenges. Through its unique portfolio of brands – Whirlpool^®, Maytag^®, KitchenAid^®, and JennAir^® – the company offers an unparalleled range of products that appeal to a variety of consumers and complement assorted home types to help industry professionals meet evolving consumer needs.

Explore how each brand improves life at home through its appliance innovations:

Real-Life Appliance Innovation

One of Whirlpool Corporation’s most recent breakthrough technologies is the revolutionary SlimTech^™ Insulation (top photo). It’s the first vacuum-insulated structure (VIS) technology in a refrigerator in the North American market, representing a significant step forward in refrigeration technology that has long relied on bulky polyurethane foam for insulation. The groundbreaking insulation can reduce refrigerator wall thickness by up to 66%, allowing for up to 25% more capacity inside. Plus, fewer compressor cycles are needed to maintain cool temperatures, meaning SlimTech™ refrigerators deliver even quieter refrigeration to not disrupt life at home.

KBIS attendees will be able to experience this innovative technology firsthand in booth #W2201 featured within a JennAir^® 30″ column refrigerator.

Real-Life Care

Mealtime and cleanup are hard work, but are also an inevitable part of everyday life. With the Whirlpool^® 1.1 Cu. Ft. Flush Mount Microwave with Turntable-Free Design (above photo), homeowners can cook multiple meals with quick cleanup thanks to the turntable-free design, allowing them less time on clean up and more time with the ones they love. This appliance was designed to blend seamlessly into cabinetry with a simplified user interface to aid in ease of use. Plus, it features an easy-to-clean exterior with Hidden Venting, allowing for a cleaner aesthetic.

Real-Life Performance

Today’s homeowners are looking for appliances that can work harder for them, and provide a variety of cooking methods right at their fingertips. The KitchenAid^® 30-Inch 4-Element Induction Slide-In Convection Range with Air Fry (above photo) has built-in air fry functionality that helps users crisp and brown food with less oil.^[1] The oven features Even-Heat™ True Convection plus air fry mode and includes a dishwasher-safe air fry basket that aids in crisping and browning. The sensor-induction cooktop generates heat directly within cookware, reaching high temperatures quickly and cooling down rapidly for precise control that enables a full range of cooking techniques.

Real-Life Durability

Homeowners love their pets, but cleaning up after them can pose quite a challenge with 57%^[2] of pet owners spending more time and energy cleaning up pet hair than they want to. The Maytag^® Pet Pro System (above photo) is built to carry the load, with the industry’s first pet hair filter in the washer that removes up to 5X^[3] more pet hair from clothes. The Pet Pro option unleashes additional water and a deep rinse to activate the Pet Pro Filter, which lifts and captures pet hair from clothes. In the dryer, the Pet Pro option lifts and traps loads of pet hair with an XL lint trap. With this industry-first solution, pet owners get to spend more time enjoying their pets than cleaning up after them.

Real-Life Luxury

From intimate affairs to lavish parties, higher-end homes require appliances that rise to the occasion. The JennAir^®RISE 24″ Built-In Dishwasher (above photo) 38 dBA has the largest 3rd level rack in the luxury industry^[4] with enough capacity for a service of 15. With emotive exterior indicator lights and distinctive tones, feedback is always intuitive and sensory. Hidden, touch-activated controls sit flush on the door’s top for a seamless expression that blends with any kitchen. With the powerful TriFecta™ Wash System, the quietest luxury dishwasher brand^[5] never sacrifices performance.

To join Whirlpool Corporation in celebrating the diverse and dynamic nature of real life at home and to see its latest appliance innovations, visit its booth #W2201 at the Kitchen & Bath Industry Show (KBIS) on February 27-29, 2024 in the Las Vegas Convention Center. For more industry insights, visit its website built for the trade, Whirlpool PRO.

^[1] When compared to deep frying

^[2] Data from a survey conducted by OnePoll on behalf of Maytag from July 26 to August 2, 2022, with a panel of 2,000 dog and cat owners.

^[3] Comparing Normal cycle with Pet Pro Filter and option to cycle using traditional agitator without Pet Pro Filter and option. Results will vary based on fabric and type of pet hair.

^[4] Based on usable volume. Models JDPSS245LX, JDPSS246L and JDPSS245L.

^[5] Based on Normal Cycle.