August 10, 2020

We trust Google to help us with pretty much everything. The world’s most popular search engine receives thousands of queries every second. That’s why Review Home Warranties took a deep dive into Google to see what searches Americans were looking for to start the process of renovating their homes.

Through an analysis of Google Trends, which evaluates the relative popularity of certain search terms over time on a normalized 0–100 scale, we were able to determine the most popular type of home renovation project in the USA.

The analysis gave us some interesting results. A majority of homeowners were looking to renovate their bathroom with over 46,530 Google searches during January through to June this year. Kitchen remodeling was another noteworthy project type but the most interesting one was the search of backyard and home office renovations that came fourth and fifth. With the current pandemic a lot more people are staying at home so it seems homeowners are really wanting to try and improve their backyard and home offices.

We even dug a little deeper into the data and found that the COVID-19 lockdown renovation searches have gone up by 84 percent when compared to 2019 in the same period. Which shows that people at home were spending more time and money renovating their homes while in lockdown.

Top 10 list

1. General Home Renovation – 49,596 searches
2. Bathroom Renovation – 46,530 searches
3. Kitchen Renovation – 39,138 searches
4. Backyard Renovation – 18,222 searches
5. Home Office Renovation – 16,626 searches
6. Living Room Renovation – 14,154 searches
7. Front Porch Renovation – 13,344 searches
8. Dining Room Renovation – 8,448 searches
9. Master Bedroom Renovation – 7,494 searches
10. Home Pool Renovation – 2,634 searches

For each search, we took average monthly searches on Google and multiplied these by 6 to give estimated 6 month results. All search volumes are correct as of June 2020.

The most popular color decor in each state according to Google

We care a lot about making our house a home and for many an easy way of achieving the desired impact is picking the right color decor. We analyzed the number of Google searches for some of the most popular colour decor trends to find our which is the favourite in each state. The results below show that the nation is largely split between white and black decor.

We discovered that in 20 states that white decor is the most popular color of 2020. White decor topping the list seems unsurprising, being a versatile color and suiting every home! The study also unveiled that black decor came second with 15 states across the US is also really popular.

For each search, we took average monthly searches on a number of colors on Google and multiplied these by 6 to give estimated 6 month results. All search volumes are correct as of June 2020

For the full list of the most popular color decor, here they are broken down by state:

• Alabama – Black Decor – 7,464 searches
• Alaska – Gray Decor – 4,824 searches
• Arizona – White Decor – 7,608 searches
• Arkansas – Blue Decor – 3,936 searches
• California – White Decor – 8,412 searches
• Colorado – Black Decor – 5,988 searches
• Connecticut – White Decor – 6,198 searches
• Delaware – White Decor – 3,648 searches
• Florida – White Decor – 7,758 searches
• Georgia – Gray Decor – 7,494 searches
• Hawaii – White Decor – 2,304 searches
• Idaho – White Decor – 2,694 searches
• Illinois – White Decor – 6,954 searches
• Indiana – White Decor – 5,628 searches
• Iowa – Blue Decor – 3,816 searches
• Kansas – Black Decor – 3,504 searches
• Kentucky – Gray Decor – 3,822 searches
• Louisiana – White Decor – 6,438 searches
• Maine – White Decor – 4,356 searches
• Maryland – White Decor – 8,814 searches
• Massachusetts – Black Decor – 7,314 searches
• Michigan – White Decor – 6,312 searches
• Minnesota – White Decor – 5,796 searches
• Mississippi – Blue Decor – 3,282 searches
• Missouri – Blue Decor – 6,024 searches
• Montana – Black Decor – 2,772 searches
• Nebraska – White Decor – 4,314 searches
• Nevada – Black Decor – 4,554 searches
• New Hampshire – White Decor – 3,838 searches
• New Jersey – Blue Decor – 8,932 searches
• New Mexico – Red Decor – 2,904 searches
• New York – Black Decor – 10,544 searches
• North Carolina – Black Decor – 8,016 searches
• North Dakota – Black Decor – 1,698 searches
• Ohio – White Decor – 6,096 searches
• Oklahoma – Blue Decor – 4,104 searches
• Oregon – White Decor – 5,136 searches
• Pennsylvania – Teal Decor – 7,854 searches
• Rhode Island – White Decor – 3,378 searches
• South Carolina – Blue Decor – 6,492 searches
• South Dakota – Black Decor – 1,572 searches
• Tennessee – Black Decor – 7,434 searches
• Texas – Black Decor – 10,074 searches
• Utah – White Decor – 5,748 searches
• Vermont – Green Decor – 4,176 searches
• Virginia – Black Decor – 9,720 searches
• Washington – Pink Decor – 4,812 searches
• West Virginia – Black Decor – 4,002 searches
• Wisconsin – Red Decor – 7,284 searches
• Wyoming – Black Decor – 2,076 searches

Top 10 room ideas searches according to Google

Some people jump straight into DIY, trusting their instincts and their ability to get the job done. But for those of us who aren’t quite so confident in their ideas, going online can be a lifesaver. The internet is full of DIY tips, tricks and how-to guides, helping even the least experienced among us to create interior ideas for your home. But what are the top room ideas searches amongst the US? We’ve analyzed the number of searches on Google to find out!

Top 10 list

1. Bathroom ideas – 71,886 searches
2. Kitchen ideas- 62,958 searches
3. Living room ideas – 57,510 searches
4. Nursery ideas – 56,964 searches
5. Dining room ideas – 54,498 searches
6. Front porch ideas – 41,148 searches
7. Home office ideas – 40,596 searches
8. Master bedroom ideas – 39,366 searches
9. Kids bedroom ideas – 35,694 searches
10. Backyard ideas – 35,274 searches

We are constantly on the lookout to change up our homes, according to Google many of us are looking to revamp our bathrooms topping the list with 71,886 searches. Surprisingly home office ideas only came 7th, considering the recent pandemic with more people working from home we would have thought that would’ve been in the top 3!

Not only did we take a look at the data in general over the past 6 months but also looked into the data during the COVID-19 lockdown. Home ideas searches have increased by 15 percent when compared to 2019 in the same period!

For each search, we took average monthly searches on Google and multiplied these by 6 to give estimated 6 month results. All search volumes are correct as of June 2020.