For Wyckoff, N.J.-based Peter Salerno, his new space needed to wow potential clients walking through the door. This combination of a La Cornue stove, two chandeliers and an antique tin ceiling with Swarovski crystals was his answer.
“I consider my showroom more of an art museum,” said Salerno. “I consider myself an artist, not just a kitchen and bath designer; therefore, I needed to create something different than the competition.”
Working with designer Ellen Cheever, Salerno began the project by arranging the displays so they would naturally direct clients in a counter-clockwise motion.
“Each display is intentionally different,” he said. “I wanted my clients to walk through the door and be drawn from one display to another.”
Shown with a five-second prolonged exposure, this concrete island one contains 9,000 fiber optic lights built in to synchronize and form ocean waves and an animated seagull in flight.
Painted by a New York City graffiti artist, the powder room gives the visitor an escape from the expected.