December 22, 2023

Brandon Fitzmorris, membership manager of the SEN Design Group, announced that his business development organization will bring an industry-specific sales training seminar – “From Hello to Retainer in Your First Meeting” – to nine locations in 2024. During this event, SEN will introduce the kitchen/bath community to the DesignAlign selling system, an interactive project budgeting tool that embraces the SEN-recommended Good-Better-Best sales process, enabling designers to save up to 75% of their time to earn a client commitment.

”I have seen the power and results of interactive budgeting in my career time and time again,” said Fitzmorris. “Utilizing this consultation tool helped me develop a formal sales process and substantially grow company revenue and gross profits. Dan Luck, SEN senior vice-president for education and our seminar leader, has implemented this sales process to great effect in his own Madison, WI kitchen/bath showroom.”

In addition to clocking .50 CEUs, the five big event takeaways are:

1. How to earn client commitments in the first meeting — even for new designers
2. The winning psychology behind interactive project budgeting builds prospect trust
3. How to strategically present your products and pricing to set yourself apart
4. Leveraging DesignAlign to double closing percentages and annual sales
5. Earning up to 40% higher gross profit margins by being seen as a superior value

The 2024 seminar schedule includes Orlando on Jan. 31, Atlanta on March 6, Washington DC on April 3, Chicago on May 1, Boston on May 15, Denver on July 17, Seattle on Oct. 2, Dallas on Nov. 6 and Sacramento on Dec. 4.

A $399 tuition fee value, this sales seminar will be free in 2024 in celebration of the 30th anniversary of the SEN Design Group as the industry’s first buying group. Industry owners, managers and designers can register for any of these seminar locations here. 

Photo credit: SEN Design Group