September 3, 2021

Embello, the home-focused influencer marketing platform, brings Meredith Corp.’s best-in-class lifestyle brand Martha Stewart Living on as a national media partner in its first-ever, forward-thinking virtual showhouse. The Living by Design showhouse will share what’s new and next for how America is living today, allowing consumers and designers to engage with today’s leading brands.

The Living by Design showhouse is set to launch in spring 2022. It will be designed by Brandon Architects, an award-winning architecture firm, and will be set in picturesque Bedford, N.Y., where Martha Stewart’s iconic residence is located.

Twenty mega interior design influencers will each design a room in the showhouse, incorporating sponsor products from celebrated brands, enhancing the virtual experience.

Reaching an audience of home and design enthusiasts and delivering an estimated 40 million total impressions, this virtual showhouse offers brand sponsors opportunities across print, digital, social media, influencer marketing and a virtual opening-night gala event. Martha Stewart Living inspires 7 million consumers across print, 11 million through its website and 10 million across social media.

“Home design and décor have always been at the core of Martha Stewart Living,” said Daren Mazzucca, senior vice president, group publisher of Meredith Corporation. “Readers rely on and turn to the magazine for unmatched curation and guidance on home décor and entertaining inspiration. The Living by Design showhouse offers a natural extension for us and gives brands the opportunity to be directly involved in projects reaching our active, design-focused readers.”

The Living by Design showhouse will live on its own dedicated website, featuring an interactive layout of the house, allowing consumers and designers to tour every room. Multiple path-to-purchase callouts throughout the home will direct consumers to explore and engage with brands, purchase products and/or set up design consultations. The showhouse will have an extended pre-promotion period, with updates from the design influencers starting in October 2021 and going through March 2022.

“We’re thrilled to introduce the Living by Design Showhouse, which transforms the traditional, regional showhouse concept into a national virtual experience,” said Laiza Cors, founder and CEO of Embello. “With Martha Stewart Living as the national media partner, we’ve expanded the showhouse’s reach to millions of design-focused consumers across their robust print, digital, and social platforms.”

The virtual showhouse brand sponsors represent an array of home categories, including: home organization, heating and cooling systems, artwork, landscape and house plants, fabric, lighting and décor, and both indoor and outdoor furnishings. Each brand sponsor creates quality, best-in-class products, values design and upholds a deep appreciation for forward-thinking initiatives.  

2022 “Living by Design” Virtual Showhouse Official Sponsors

• California Closets, Official Custom Closets and Whole-Home Organization Sponsor
• Carrier, Official Healthy Home Sponsor
• Minted, Official Artwork Sponsor 
• Monrovia, Official Plant Sponsor

2022 “Living by Design” Virtual Showhouse Participating Sponsors

• Calico, Participating Fabric Sponsor
• Currey & Company, Participating Lighting Sponsor
• POLYWOOD, Participating Outdoor Furnishings Sponsor

The “Living by Design” Virtual Showhouse brings together 20 leading design influencers. In addition to those with loyal social media followings, the roster includes notable home design talent who have starred in hit television series and authored best-selling books. The collective group, located across the country, represents a diverse range of viewpoints. Each participant’s unique perspective lends range and credibility to their craft. Their fully conceptualized spaces will celebrate their renowned aesthetics while showcasing what homes of the future should aspire to be.  

2022 “Living by Design” Showhouse Design Influencers

• Anne Sage, Nursery & Bath
• Bobby Berk, Entry & Mudroom
• Breegan Jane, Kitchen & Pantry
• Brittany Jepsen, Craft Room
• Christopher Brandon, Brandon Architects, Architecture 
• Cliff Fong, Cabana & Outdoor Dining
• Corey Damen Jenkins, Guest Bedroom, Bath & Laundry 
• Fernando Wong, Landscape Architecture 
• Kelly Finley, Guest Bedroom & Bath
• Lori Paranjape, Playroom
• Marie Flanigan, Primary Bath & Closet
• Mat Sanders, Lounge & Bar
• Michel Smith Boyd, Wellness Area & Meditation Deck
• Mikel Welch, Primary Bedroom
• Nina Magon, Dining Room & Wine Room 
• Rajni Alex, Office
• Sabrina Soto, Porch Lounge & Pool Surround 
• Saudah Saleem, Porch Living & Dining 
• Shea McGee, Great Room
• Vanessa Deleon, Guest Bedroom & Bath

“We’re blown away by the innovative experience the ‘Living by Design’ Showhouse website affords by utilizing the latest in 3-D rendering technology, with the capability for touring guests to click to buy sponsored products and get the designers’ look in their very own homes,” said Cors.