American Clay Wins An Innovative Green Design Award

June 17, 2010

American Clay Enterprises’ lime putty has won the 2010 Innovative Green Design Award (IGDA) for Interior Finishes. The awards, sponsored by New York House magazine, were judged by five experts who took roles as both activists and educators. American Clay’s winning product can be used as a limewash or mixed with the company’s Earth Plasters material.

"We are quite pleased that American Clay received this award! It's so nice to be recognized for our efforts in the area of environmentally sound product design, but what's even more important is that innovation in the area of sustainable, 'green' materials is considered good business. Eight years ago, building green was somewhat fringe. Today it is leading the way out of this recession," said Carol Baumgartel, cofounder and chief vision officer of American Clay.

The award entries were vetted by the judges who debated the issues surrounding the manufacturing, lifecycle, innovation, usefulness, beauty and sustainability of each product. They focused on the environmental impact of the materials and resources that went into creating each product, as well as their design, price, and practicality.

"It is our hope that the Innovative Green Design Awards serves to educate consumers and design and building professionals alike about products that have a small environmental footprint but a big impact," said Nancy Meyer, editor of New York House. "Equally important, we hope this competition inspires manufacturers to take note of what matters to green home builders, architects, interior designers, and homeowners in the world of high-performance, responsibly-made, sustainable products."

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