Habersham has introduced a new marketing and sales-driven concept for its Custom Kitchen Dealer program. Recent factory innovations have allowed the company to cut production costs and streamline its custom cabinetry building and finishing capabilities, which in turn have resulted in reduced retail pricing for its custom cabinetry. The company has also created a turnkey in-store Display and Selling Center that offers dealers an easy, cost-effective way to showcase the design styles and features the line offers.

“We’ve been able to significantly reduce overhead by investing in new systems and equipment while reconfiguring our entire manufacturing process in such a way that allows us to still deliver the quality, handcrafted custom cabinetry our discriminating clientele has come to expect,” said Matt Eddy, president of Habersham. “We see our dealers as marketing partners and wanted to give them a cost-effective way to share this news with potential customers. Our new in-store display program promises to attract attention and sales—while paying for itself.”       
 
Dealers can choose from different pricing options for the Display and Selling Center, including discounts packaged with sales rebates and financing plans. To learn more, interested dealers can call Habersham at (800) 422-3774, (706) 886-1476 or email info@habersham.net.