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Is the Backyard the New Heart of the Home?

June 20, 2014

As millions of Americans prepare for the summer season, a new study from Saber Grills reveals how enamored U.S. homeowners are with their backyards. Eighty-three percent of homeowners across the country say their outdoor living space is the favorite place in their home. In addition, it is the most used space in American households just behind the kitchen, but ahead of the game room, living room and dining room.

While spaces like dining rooms and formal living rooms have lost favor in American homes, the backyard has gained popularity each year. Saber’s survey showed that 81 percent of U.S. homeowners consider their outdoor space the “heart of their home.”

“It doesn’t matter if your home is valued at $75,000 or $775,000, if you are an American homeowner, you are proud of your outdoor space and consider it an essential part of your home,” said Rob Schwing, GM of Saber Grills. “Homeowners use their backyards to relax and reconnect with family – just like the kitchen.”

A full 30 percent of male homeowners say they are solely responsible for decorating their homes’ outdoor space. Topping the guy’s wish list for 2014 outdoor space additions is a pool or hot tub. The study also found that “access to Wi-Fi” is now among the top five most common items in demand for outdoor living spaces.

Baby Boomers are found to be very engaged in their outdoor spaces. Their backyard is more likely than others to be equipped with TVs, Wi-Fi and special lighting. They own at least two grills and are adventurous entertainers, frequently trying new recipes with groups of five or more.

“We’ve dubbed this group ‘super relaxers,’” said Schwing. “The outdoor space was a major factor in their home-buying decision, and they are very engaged in making it comfortable. This group leads the way in defining how an outdoor space can be used and decorated.”
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