Behr Unveils 2013 Color Trends Forecast

January 21, 2013

BehrPro, the professional products and services division of Behr Process Corp., has introduced its 2013 color trends forecast. Identified by Behr’s color experts, the color series features a diverse range of options that translate seamlessly to residential and commercial projects, assisting professional painters and remodeling experts in offering colors for customers to adopt.

Blue has been pinpointed by Behr as the leading color family in 2013. Deep, rich jeweled blues such as sapphire, lapis and cobalt will be used in combination with the already available aqua, turquoise and coral families. Within each of Behr's four color schemes— Classic Caprice, Color Metric (pictured), Sweet Jazz and Après Ski—a blue shade is represented. The  Classic Caprice is a traditional color story with a modern twist, ideal for adding spice to a formal room. Color Metric plays off the popular color-blocking fashion trend, while the third palette, Sweet Jazz, is influenced by the Art Deco period. Lastly, Après Ski illustrates how professionals can inject color into spaces featuring natural materials—stone fireplace, exposed wood beams, etc.—for an eclectic woodsy style.

“Behr’s 2013 color choices are modern, with inspiration pulled from historical style, particularly from the ’20s and ’30s, including Art Deco furnishings and the whimsical essence of The Great Gatsby,” said Erika Woelfel, director of color marketing for Behr Paints. “The streamlined color palettes will be attractive to customers who are looking to make an impact—large or small—on their property. Today’s residential and commercial property owners are keeping a pulse on color and design trends, and when offering expert insight, pros are meeting the customer demand for unique color combinations that add a personal element of glamour and design.”

“BehrPro strives to give professional contractors, painters and remodelers all the solutions they need to better their businesses, and the four distinct color palettes—devised by our team of experts—are versatile for today’s homeowners and property managers,” said Colin Jaffe, senior VP of operations for professional products and services at Behr Process Corp. “While gray will be a predominate color story for neutral walls, we encourage adding splashes of color on accent walls, ceilings and doors to draw attention to open areas and drive traffic to points of interest. Professionals who strengthen their color expertise are adding a beneficial component to their portfolio that will contribute to a better, stronger business foundation.”

The 2013 Behr color trends brochure and new colors are currently available at The Home Depot stores nationwide.


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