KBIS and KCMA Create Alliance

March 08, 2012

The Kitchen & Bath Industry Show (KBIS) is forming a new cooperative marketing alliance with the Kitchen Cabinet Manufacturers Association (KCMA).

A primary focus of the partnership is to further facilitate both KBIS and KCMA’s goal of promoting growth in the kitchen and bath industry by encouraging KCMA members to exhibit at KBIS. KCMA’s commitment to the industry show reinforces the opportunities available to exhibitors at the show, as well as attendees such as dealers, designers, builders, remodelers, retailers and other industry professionals.

 “This strategic alliance provides both KBIS and the KCMA with additional opportunities for industry growth. KBIS is excited to provide KCMA with a strong, strategic platform of visibility, connecting them face-to-face with their target audiences including potential buyers to grow sales,” said Jim Scott, managing director of the show. “We also look forward to offering KBIS attendees the opportunity to continue to learn from the KCMA as they educate the public about key trends and issues in the cabinet manufacturing industry.”

This year, KBIS will also group high-interest product categories into special pavilions, including a cabinetry pavilion, to help exhibitors and attendees navigate the show and meet with the companies and suppliers they want to target.

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