See GE Appliances in a New Light

February 11, 2013

GE appliances are featured in four homes in the new MainStreet America shopping and entertainment destination in Spring, TX. MainStreet America is a educational, shopping and entertainment destination centered on the home, where consumers, designers and builders can shop and look for new ideas.

Operating as showrooms, the homes offer visitors the opportunity to shop for furnishings and products within the full context of a completely decorated and functional home. The 12 homes in the Park feature a wide range of architectural styles, interior décor and square footage. “One of the unique highlights of the Park is that guests can access instant information on desired products in each showcase home through their use of our specially designed, hand-held Technological Education Device we call TED,” said Mike Feigin, owner of MainStreet America and Design Tech Homes.

Utilizing scanning technology, the TED device will allow users to wave over a programmed product tag to initiate audio and/or visual feedback. If visitors are interested in a particular GE appliance, TED will access its list of features, provide buying information and create a virtual shopping list that will be emailed to the visitor.

“MainStreet America offers visitors the opportunity to experience firsthand how appliances would suit their own home,” said Steve Anderson, marketing manager at GE Appliances. “Designers and consumers can envision how appliances would enhance their designs and lives, and the revolutionary setting will make the experience even more enjoyable and valuable.”

GE has outfitted the homes with a variety of appliances including a 42 in. Monogram Outdoor cooking center, a Profile built-in gas cooktop, a GeoSpring Hybrid water heater, a GE Café 24.6 cu. ft. counter-depth side-by-side refrigerator, a GE Profile dishwasher with SmartDispense technology, and a Monogram built-in oven with Advantium. 
For more information about MainStreet America, click here.
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