Liebherr Refrigeration North America, the world’s largest premium refrigeration manufacturer, named The Halo Group, a branding and marketing communications agency, its Agency of Record.
Halo will create an integrated North American marketing communications campaign to build brand awareness among trade and consumer audiences. The plan will focus on advertising, public relations, social media, promotions and event disciplines.
“What drew us to The Halo Group was their proven track record of providing bottom-line results for their clients,” said Thorsten Platt, VP of Liebherr Refrigeration North America. “We are excited to work with Halo as our strategic communications partner as we establish Liebherr as a top-of-the-line brand in the competitive U.S. market. By displaying an excellent understanding of our business, they proved they could provide us with all the integrated marketing capabilities we were looking for.”
With over 50 years experience in cooling technology in the appliance industry, Liebherr offers a wide range of Energy-Star-rated built-in, freestanding and fully integrated refrigerators, complemented by a selection of wine and humidor cigar storage units. Liebherr is headquartered in Germany.