Whirlpool's Experience Center Goes Virtual

May 11, 2011

Whirlpool Corp. has launched a virtual trade show space, which is modeled after the company's flagship brand and product experience center in Chicago's Reid Murdoch Center. Featuring online booths dedicated to the company’s variety of brands, the site is designed to provide designers and industry influencers access to the latest in kitchens, laundry rooms and garages.

"Going virtual with the World of Whirlpool adds a convenient option for our audiences to see our latest and greatest in product offerings," said Monica Teague, senior brand public relations manager, Whirlpool Corp. "The World of Whirlpool Corporation Virtual Tradeshow reinforces Whirlpool Corp.'s commitment to being green by offering all the benefits and information of a tradeshow online."

For those who can’t make it to Chicago, they will be able to log on to the Virtual Tradeshow at any time to view company announcements, product images and videos highlighting products. For questions regarding usernames and passwords, contact

Pictured: Whirlpool's Cabrio high-efficiency top-load washer and dryer.
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