Belwith-Keeler Names Stoner Bunting as Agency of Record
February 8, 2017
Belwith Products, a distinguished trendsetter in decorative hardware design and craftsmanship for more than 120 years, has announced Stoner Bunting as PR agency of record for its luxury showroom brand, Belwith-Keeler. Specializing in residential and commercial building products marketing for more than 30 years, Stoner Bunting enters the partnership with high anticipation for Belwith-Keeler’s continued success in 2017 and beyond.
Belwith Products has been the leader in hardware design since 1893, reflecting in its products a brand inspired by heritage and advanced by cutting-edge innovation from top designers, engineers and expert craftsmen. With a high standard for quality and strong attention to detail, Belwith Products maintains a strong market presence by incorporating both design and technology as a means to promote style, function and control for its customers.
“Our new partnership with Stoner Bunting will allow our trusted specialty channel brand to benefit from their public relations expertise and wide-ranging relationships within the design space,” said Dennis Hale, vice president of sales and marketing, Belwith Products. “With their years of marketing experience in the home and building products industry, we are confident that Stoner Bunting will support us with a more unified, strategy-driven outreach.”
Refined in Elegance and built on a rich heritage, Belwith-Keeler celebrates trend-leading hardware crafted specifically for kitchen and bath showrooms. The refined Belwith-Keeler brand along with eight new decorative hardware collections debuted in January at the 2017 Kitchen & Bath Industry Show (KBIS). Belwith-Keeler joins Belwith’s brand divisions: Keeler, Hickory Hardware and First Watch Security.
As agency of record, Stoner Bunting will be responsible for all of Belwith-Keeler’s public relations initiatives including content development, social media strategy, media relations, trade show support and event planning for their brands within the specialty channel. Belwith-Keeler will collaborate with Stoner Bunting to promote its new envisioned line of unique designs, keeping in line with the brand’s long history of supplying the most contemporary, fashionable and iconic designs.
“Our relationship with Belwith Products will be focused on leveraging our skilled and industry- savvy PR department to develop Belwith-Keeler’s unique and visionary fusion of design and technological innovation within the industry,” said Dan Nguyen, president and creative director, Stoner Bunting. “With their artistry spanning more than 120 years, we are pleased to forge our relationship with a company that exudes expertise in design, craftsmanship and innovation.”
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